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Microsoft / Xbox environmental packaging

Develop environmental friendly alternative for the AMRAY tray, with the focus on minimising the carbon footprint, but still keep the possibility to communicate on the packaging. We developed a Paperfoam tray that could be automatically loaded keeping labour cost low. Our packaging reduced the carbon footprint by 79% compared to the previously used packaging. Given the large quantities of this packaging used, this meant a environmental saving equivalent to more than 5 million car kilometers.

Materials

  • PaperFoam tray
  • Folding carton sleeve
  • Offset print with environmental ink