KLM transport and luxury packaging in one
Design, develop and deliver a packaging for the tableware that KLM uses in the business class and sells online. The tableware is designed by Marcel Wanders and therefore deserved a packaging that fit both KLM and Marcel Wanders requirements. The twisted packaging is an innovation that fits Marcel Wanders’ twisted tea spoon exactly. The use of corrugated cardboard in combination with the rubberband, stickers and black flexographic print (in and out) really boosts the looks of this otherwise regular corrugated packaging.